Sports executive Kathy Carter was named Monday to a key leadership role overseeing preparations for the 2028 Olympics in Los Angeles.
Carter, a former president of Soccer United Marketing, will head up the commercial joint venture between LA 2028 — the committee overseeing the L.A. Games — and the U.S. Olympic Committee. She will serve as the joint venture’s CEO and LA 2028’s chief revenue officer.
“Kathy’s depth of experience driving successful marketing and investment strategies in large sports organizations will serve LA28 well as we work to build an engaged fan community and support athlete dreams,” LA 2028 Chairman Casey Wasserman said. “She is an exceptional leader and I couldn’t be more proud to welcome to her to the team.”
Carter is a recipient of the Women in Sports and Events’ Woman of the Year award and a two-time winner of the SportsBusiness Journal’s 40 Under 40 award. She was also named to New York Crain’s 40 Under 40 list, and included on Forbes’ list of The Most Powerful Women in Sports. In 2017, she was also the first woman candidate for president of U.S. Soccer.
“There is nothing else like the energy and excitement of the Olympic and Paralympic Games,” Carter said. “LA 2028 will set a new standard for creativity, inclusion and optimism in sport, benefiting the Movement for generations to come. I am honored to join the team and have the opportunity to help partners connect with fans and athletes around the world.”
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