PepsiCo and Hollywood Park are partnering in an agreement that makes Pepsi and Frito-Lay the exclusive soft drink and salty snacks partners at SoFi Stadium and Hollywood Park, a statement said Thursday.
The partnership will apply to the Los Angeles Chargers and Los Angeles Rams, PepsiCo said.
Opening July 2020, SoFi Stadium, the future home of the Chargers and Rams, is located at Hollywood Park, a 298-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke. Adjacent to the stadium and under the same roof canopy is the 2.5-acre American Airlines Plaza and a 6,000-seat performance venue, which will hold a variety of events throughout the year, including sports, award shows, concerts and more. The mixed-use development will also feature a mix of residential, retail, and commercial spaces, as well as more than 20 acres of parkland for the community.
“What Stan Kroenke is developing with SoFi Stadium and Hollywood Park will combine everything we could want in a sports, music and entertainment destination,” said Kris Licht, president of PepsiCo Beverages North America West Division.
As a founding partner of Hollywood Park, PepsiCo will gain category-exclusive marketing, sponsorship and promotional rights across the development, as well as certain soft drink and snacking rights for SoFi Stadium, the performance venue and American Airlines Plaza. PepsiCo’s Frito-Lay division will lead the snacking experience with brands that could include Tostitos, the Official Chip & Dip of the NFL. In addition, PepsiCo will host a 46,000-square-foot space in the stadium*s south zone, where fans can experience a series of culinary and entertainment activations.
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