A cosmetic firm founded by Romanian-born billionaire Anastasia Soare is suing persons the company has to date been unable to identify but blames for selling stolen or counterfeit company products on OfferUp.com.
Anastasia Beverly Hills LLC’s Los Angeles Superior Court lawsuit, filed Tuesday, identifies the defendants only as Does. The suit alleges theft and seeks triple damages, restitution and a return of the misappropriated goods.
According to the complaint, ABH’s brand is known for introducing brow-shaping services based on the “Golden Ratio Eyebrow Shaping Method,” which aims at finding balance, symmetry and beauty through the creation of arches that optimally frame any face shape.
ABH makeup products are available through a limited number of retail channels, including its website, anastasiabeverlyhills.com, Nordstrom, Sephora, Macy’s, ULTA and similar locations, the suit states.
Three of ABH’s new products are the Norvina Pro Pigment Palettes, the brand’s largest palettes to date. The products come in a square plastic case, have a jumbo mirror under the top flap and feature gold details and the signature logos ABH and Norvina, according to the suit.
ABH shipped the first version of the new products to retail customers in June and planned to send the next two versions to the same customers in the fall from its Pico Rivera warehouse, all at an expected price of $60, the suit states.
But ABH found out in August that users named “Natalie” and “Monze” were selling versions of the palettes on OfferUp.com for from $50 to $100 from locations in Norwalk and Industry, respectively, according to the suit.
“Because ABH’s customers do not sell its products on OfferUp.com, and two of the three palettes had not yet been available to the public before Aug. 12, the goods sold (were) stolen or counterfeit,” the suit alleges. “As a result, their sale on OfferUp.com is not authorized and not legal.”
After ABH contacted OfferUp.com to report the sale of the misappropriated goods, the website removed the products from its platform, according to the suit.
The lawsuit includes copies of color photos of an authentic ABH palette as well as those sold on OfferUp.com.