The inaugural two-day L.A. Street Festival will begin Friday in El Segundo with international and grass roots 3×3 basketball tournaments, an esports tournament, music, food and other activities.
The festival will run from noon to 9 p.m. both days and be held at 888 N. Douglas St., adjacent to the Los Angeles Times headquarters.
Admission is free. The public is encouraged to register in advance at lastreetfestival.com/register for faster entry into the event.
Organizers plan to make the festival an annual event. Planning is underway for the 2020 edition of the festival, according to organizers.
The festival features the final U.S. stop for the FIBA 3×3 World Tour before the discipline makes its Olympic debut July 25.
The United States will be represented by Team Princeton, sixth in the tour standings. Its four-player roster includes two players from the U.S. team that won the FIBA 3×3 World Cup in June, forward Kareem Maddox, a former Oak Park High School standout, and guard Damon Huffman.
Forward Robbie Hummel, a three-time All-Big Ten Conference first-team selection from Purdue who played two seasons with the Minnesota Timberwolves and was selected as the MVP of the FIBA 3×3 World Cup, was injured in practice this week and will miss the tournament.
The rest of the 12-team field consists of three teams from Serbia, including top-ranked Novi Sad, two from Brazil and one each from Mongolia, the Netherlands, Russia, Saudi Arabia, Slovenia and Switzerland.
There will also be dunk and 3-point shooting contests.
3×3 basketball is played on a half court. The games are 10 minutes long or end when one team has scored 21 points. A shot made inside the 6.75-meter (approximately 22 feet, 1 inch) arc is worth one point, as is a free throw. Shots made outside the arc are worth two points.
There will also be a tournament conducted by Hoop It Up, the nation’s largest grass roots 3×3 basketball tour and a Super Smash Bros. Ultimate Tournament. Registration to participate in the esports tournament can be made at matcherino.com/tournaments/18913.
Festival-goers can play a nearly 4-foot tall Four in a Row game and larger versions of chess and checkers.
Entertainment will be provided by DJ Mal-Ski, the official disc jockey of the Los Angeles Rams, USC and Los Angeles Sparks, and MC Knowa, the official MC and DJ for FIBA 3×3 tournaments worldwide.
Art demonstrations are scheduled throughout both days. There will also be samplings, giveaways and interactive demonstrations.
The festival and its parking areas are not accessible from Imperial Highway. All attendees must arrive from the south. Limited free parking is available at Hackman Capital at 888 N. Douglas St.
Parking is available for $20 at the AT&T offices at 2222 Kilroy Center Drive and for $10 at DaVinci School, 201 N. Douglas St.
Parking will be available at AT&T offices at 11:30 a.m. Friday and Saturday and at DaVinci School at 5 p.m. Friday and 11:30 a.m. Saturday.
There will be shuttle service to and from both sites to the festival.
More information is available on the festival’s website, lastreetfestival.com.
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