A student-produced public service announcement featuring USC quarterback Caleb Williams encouraging young people to check in with their peers and have open conversations about their mental health was released Wednesday.

The announcement features the experiences of Williams and fellow USC students about how talking with friends about their mental health made an impact.

Williams has established the Caleb Cares Foundation focusing on eliminating bullying, mental health awareness and youth development.

The announcement is the latest in the Seize the Awkward campaign which began in January 2018. Williams is the first college athlete to be featured. Singer Billie Eilish is among the others to have shared their personal stories about how talking with friends about mental health has made an impact.

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