A proposal that would require hotels in Los Angeles to place unhoused people in vacant hotel rooms and the city to consider its affordable housing needs before approving new hotel developments will come before voters in 2024, officials announced.
The citizen-initiated petition, filed in June, collected more than 126,000 signatures and was submitted to the council. The council voted unanimously Friday to place the ordinance on the March 2024 ballot rather than adopt it immediately. The petition arrives as Project Roomkey, a program created in response to the pandemic, which provided shelters for more than 10,000 homeless individuals during the past two years, is being phased out.
The ordinance will require a majority vote to pass. If it becomes law, the city’s Housing Department would pay hotels a fair market rate to lodge each person after identifying hotels with vacant rooms. It would require hotels to report the number of vacant rooms to the city and prohibit them from refusing lodging to unhoused people seeking housing through the program.
Maria Hernandez, communications director of UNITE HERE Local 11 — a union representing more than 32,000 workers at hotels, restaurants, airports, sports arenas and convention centers in Southern California — said union members walked through the streets to help collect signatures.
“We think this is a common sense issue, and housing is an issue that affects so many of our members every day,” Hernandez told City News Service. “Unfortunately, that’s not talked about enough, especially folks who are either on the brink of homelessness or having to live in homes with multiple people at a time.”
In order for hotel development projects of 100 or more rooms to receive a permit, the city’s planning commission — or council on appeal — would have to consider the project’s “impact on affordable housing, transit, social services, employees and local businesses,” according to the proposed ordinance. That would include whether the proposed hotel would “unduly burden the demand for affordable housing and social services” in Los Angeles.
Hotel developments of 15 or more rooms that demolish or convert housing for the project would have to replace it with the same amount of affordable housing near the site, according to the proposed ordinance.
“I think it’s an all-around approach,” Hernandez told City News Service. “If you have less luxury hotel development, you have more housing. That means that folks aren’t having to live super, super far away or be on the brink of homelessness.”
Hotel owners opposing the measure packed the council chambers Friday, arguing that the proposal would decimate the local hotel industry by scaring away both staff and visitors.
Heather Rozman, executive director of the Hotel Association of Los Angeles, told the council that hotel staff are not public safety providers and “should not be forced to clean up behind the city’s humanitarian crisis.”
“The hotel industry is here today because their livelihoods, their family-owned businesses and in some cases their homes are at stake,” Rozman said. “Families and business travelers coming to Los Angeles want to know they’ll have affordable and safe accommodations when they arrive.”
Rozman added that she feared insurance companies would increase premiums if the measure passes. She said some organizers of large conferences are already contemplating pulling events from Los Angeles.
Stuart Waldman, president of the Valley Industry and Commerce Association, told the council: “Hotels did not cause the homeless problem. Hotels are not the solution for the homeless problem.”
Councilman Joe Buscaino called the initiative an “ill-conceived idea that does not solve homelessness” and instead hurts tourism. He urged voters to defeat the measure.
“Placing paying hotel guests next to an unhoused person shows a complete misunderstanding of the causes of homelessness, which often stem from mental illness and drug abuse,” Buscaino said in a statement.
Councilman Paul Krekorian, without stating a position on the measure, said special interest groups backing “any ridiculous policy proposal that can get enough Trader Joe’s shoppers to sign a petition should not be the law of the city of Los Angeles, just because a petition qualifies.”
“I’m grateful that on this item, we voted to put this matter before the voters, where it belongs,” Krekorian said. “If the voters want to pass it, great. If they don’t, great.”
In addition to adopting the ordinance as written, the council could have also called a special election later this year that would have cost approximately $12 million. There is expected to be minimal cost to place it on the ballot in 2024.
Bambian Taft, who works as a hotel minibar attendant and helped secure signatures for the petition, said the ordinance would mean a lot to her and her daughter.
“I wouldn’t have to pay $145 for a hotel room every night and try to figure out how me and my daughter are going to eat and take showers and sleep,” Taft said to City News Service. “Right now, the struggle is real. You don’t have to be (mentally ill) or somebody off the street to go through the struggle of homelessness. I just need a little jump start to help me and my daughter.”
Taft was disheartened to hear so many hotel owners come out against the proposal during the meeting. She thought they were casting people experiencing homelessness in a bad light.
“I was very disappointed about what they were saying, and how they were making people feel,” Taft said. “Especially being homeless, it’s like they don’t want you around. They don’t want you in the hotels. That was just very disappointing.”