Pandora calls today (Wednesday) Listener Love Day, which begs the question of what other days are. But in celebrating its 10-year anniversary, the Internet service plans a “full day of music, with zero ads, sponsored by Pandora One.”

Pandora logo for ad-free day.
The ad-free day concludes at 9 p.m. Pacific time.

“Listener Love Day is a celebration of a decade of connecting music fans to the artists that matter to them,” said Tim Westergren, founder of Pandora. “This is a thank you to each and every listener who has tuned in to Pandora over the past 10 years.”

Pandora says it streams more music than any other service in the world.

“Almost 80 million listeners tune in each month, logging more than 74 billion listening hours, creating over 8 billion stations and sharing more than 55 billion thumbs over the last decade,” said a news release.

“This has resulted in the ability to connect fans and artists at an unprecedented scale. With over 200,000 artists now playing to the largest audience in streaming music, listeners are discovering new music on a daily basis — exposing each artist to new fans every day.

Pandora boasts 95 “musicologists” — curators, analysts, playlist engineers and scientists.

The service’s original Music Genome Project first analyzed Abba’s “Dancing Queen” with pen and paper before the attributes (close to 200 at the time) were entered into an Excel grid.

“Today, what started as one song has led to the team listening to and analyzing more than 57 years of music and cataloging 375 million individual traits, from hand claps to twang and techno robotic.”

Said Westergren: “From the first song Pandora played in 2005 to the 50 billionth thumb we celebrated earlier this year, our mission has remained the same – to provide each of our listeners with the best music experience possible, whether an old favorite or introducing them to a new artist and style of music.”

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