Apple-mania doesn’t translate to box office success.
Universal Pictures has pulled its movie on Steve Jobs, the Apple co-founder, from close to 2,100 theaters in America, leaving only 421 screens showing the film over the weekend domestically.
Starring Michael Fassbender, “Steve Jobs” has grossed just over $16 million to date, according to news reports.
“It cost more than $30 million to make, with advertising and promotion likely adding millions on top of that figure,” said appleinsider.com. “The relative flop comes despite generally positive critical reviews. Oscar nods were tipped for stars Fassbender and Kate Winslet following the movie’s debut, but those conversations have since died down.”
A New York Times report noted that North American ticket sales for all all films are up 5 percent compared with the same period in 2014, according to the Rentrak reporting service.
“The boost comes almost entirely from a handful of megamovies — ‘Jurassic World,’ ‘The Avengers: Age of Ultron,’ ‘Inside Out,’ ‘Furious 7’ and those fall hits, ‘The Martian’ and ‘Hotel Transylvania 2.’”
“Studios now fear that major budget pictures like ‘Star Wars’ will overshadow their other holiday releases.”
My new Steve Jobs movie is called “The Apple Man Who Went Bananas” I don’t like Steve Jobs.
— NeonFeudalEvangelist (@SeaOfMediocrity) November 9, 2015
Peaked into the “Steve Jobs” movie and yelled “He dies at the end” to be silly. Turns out I peaked into “The Peanuts Movie” by mistake.
— Brian O’Donnell (@atBrianODonnell) November 7, 2015
ironic that I’m using my iphone to tweet from this empty movie theater that the Steve Jobs movie suuuuuuuuuucks
— Molly Lambert (@mollylambert) November 5, 2015