The aptly named Gawker put it well:

Scene from Mountain Dew commercial. Photo via YouTube
“The brands were out in full force during Sunday’s Super Bowl, reaching the eyeballs of millions of consumers with millions of dollars. Mountain Dew took a novel tack, attempting to create the most grotesque, unsettling, and plain awful character of all (worse, even, than Norm MacDonald’s Colonel Sanders): PuppyMonkeyBaby.”

The main YouTube version of the TV spot has been seen 14.5 million times — so use that as a count of nightmares since Sunday.

But Twitter found some redeeming qualities of the Kickstart kid.

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