Memo to Sean Combs family: Call him ‘Brother Love’ now

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Sean Combs in 2010. Photo via Wikimedia Commons

Rapper Sean Combs won’t be invited to join AARP for another two years. But just to make sure they address him by the right name, he made an announcement on his 48th birthday Saturday.

“I knew it was risky, ’cause it could come off as corny to some people, [but] I decided to change my name again….. I’m just not who I am before. I’m something different. So my new name is Love aka Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers but Love or Brother Love,” he said in a tweeted video.

Forbes figures the change is because of a new album.

“A name change for Diddy, I mean Brother Love, usually comes with a new business or a new album or a new sound or a new look,” writes Adrienne Gibbs. “His genre-defining debut single, ‘Can’t Nobody Hold Me Down,’ was released in 1997 under the name Puff Daddy in 1997. That single went RIAA platinum twice.

“By 2001, he’d switched over to P. Diddy and released the album ‘The Saga Continues,’ which hit No. 2 on the charts. 2005 saw him drop his P and become Diddy and ‘Press Play’ released that following year. That album went No. 1.

“It’s also clear he embraced the name change while he was creating the album. And 2014 brought us Puff Daddy again. A new (and supposedly final) album is coming for this December, which is most likely part of the reason for the new moniker.”

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