Three hundred prominent actresses and female Hollywood insiders have created a formal initiative to fight systemic sexual harassment in the entertainment industry and in blue-collar workplaces nationwide.

Logo of “Time’s Up” movement trending on social media.

Called “Time’s Up,” the women include agents, writers, directors, producers and entertainment company executives. The effort was announced in advertisements in Monday’s New York Times and in the Spanish-language La Opinion newspaper.

The women are calling for people to wear black on the red carpet at the upcoming Golden Globes Awards, to speak out and raise awareness.

“The struggle for women to break in, to rise up the ranks and to simply be heard and acknowledged in male-dominated workplaces must end; time’s up on this impenetrable monopoly,” the letter said.

Already, $13 million had been collected for a legal defense fund to help less privileged women in the United States, workers at nursing homes, schools, farms, factories, restaurants and hotels, protect themselves from sexual misconduct and the fallout from reporting it, according to the advertisement.

“Time’s Up” is also calling for new laws to penalize companies that tolerate persistent harassment, and to discourage the use of nondisclosure agreements to silence victims.

In Hollywood, the group seeks gender parity at studios and talent agencies, and in the ad they claim to have already begun to make headway.

Monday’s open letter was signed by hundreds of women in show business, many of them described by The Times as Hollywood A-listers.

The Times reported that Hollywood stars Ashley Judd, Eva Longoria, America Ferrera, Natalie Portman, Rashida Jones, Emma Stone, Kerry Washington and Reese Witherspoon were behind the group, as were showrunner Jill Soloway; Donna Langley, chairwoman of Universal Pictures; and power lawyers Nina L. Shaw and Tina Tchen, who served as Michelle Obama’s chief of staff.

The timesupnow website declared: “TIME’S UP is a unified call for change from women in entertainment for women everywhere. From movie sets to farm fields to boardrooms alike, we envision nationwide leadership that reflects the world in which we live. … No more silence. No more waiting. No more tolerance for discrimination, harassment or abuse.”

The drive, with no central leadership, was inspired in part by an open letter addressed to women in Hollywood sent in November by members of the National Farmworkers Women’s Alliance.

With unused Twitter handles @TimesUp and @TimesUpNow, those account holders might consider selling their feed names (boasting fewer than 10 followers each Monday morning).

Half a day into the new year, the official @TimesUpNw Twitter handle had 2,300 followers.

— City News Service contributed to this report.

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