Viewership dropped more than 30% for the second episode of Fox’s “BH90210” from its premiere, both among total viewers and the adults under 50 the network targets and advertisers covet, according to live-plus-same-day figures released by Nielsen Tuesday.
The reboot of the 1990-2000 Fox teen drama “Beverly Hills, 90210” averaged 2.523 million viewers to finish 62nd among prime-time broadcast and cable programs airing between Aug. 12 and Sunday, a 34.3% drop from the premiere’s 3.842-million average which was 12th for the previous week.
“BH90210” averaged 1.229 million viewers ages 18-49, ninth for the week among broadcast programs, 37.1% less than the 1.953-million average for the premiere, first among broadcast programming.
Viewership for most programs drops from its premiere to the second episode.
A 1-2 finish by “America’s Got Talent” led NBC to its eighth consecutive outright ratings victory, with the Tuesday episode averaging 9.101 million viewers and the Wednesday episode 7.895 million.
An “America’s Got Talent” episode has been the most-watched program seven of the past nine weeks, with Democratic presidential debates interrupting the streak both times. “America’s Got Talent” has been the most-watched entertainment program each week an original episode has aired at least since the summer of 2017.
A broadcast of the CBS news magazine “60 Minutes” with all-repeat segments was the week’s only other program to average more than 6 million viewers, averaging 7.107 million viewers to finish third for the week.
NBC averaged 3.61 million viewers for the week. Its most-watched programs outside of “America’s Got Talent” ran back-to-back on Aug. 12, “American Ninja Warrior,” sixth for the week, averaging 4.761 million, and “Dateline NBC,” 16th for the week, averaging 4.005 million.
CBS finished second for the second consecutive week, averaging 3.43 million viewers. Each of the week’s three “Big Brother” episodes finished in the top 13, topped by the Sunday episode, which was seventh for the week, averaging 4.718 million viewers, the most for a “Big Brother” episode this season.
CBS reruns accounted for each of the week’s six most-watched scripted programs, topped by “NCIS,” ninth for the week, averaging 4.397 million viewers.
ABC was third for the second consecutive week after four consecutive second-place finishes, averaging 2.9 million viewers. Its most-watched programs aired back-to-back on Sunday, “Celebrity Family Feud,” fifth for the week averaging 5.064 million viewers, and “The $100,000 Pyramid,” eighth for the week averaging 4.415 million viewers.
Fox finished fourth for the 29th time in 31 weeks, averaging 2.39 million viewers for its 16 hours of programming.
The only times Fox has finished above fourth in the past 31 weeks were in the weeks it aired golf’s U.S. Open and Major League Baseball’s All-Star Game.
Fox’s most-watched program was Sunday’s NFL preseason game between the Minnesota Vikings and Seattle Seahawks which was fourth for the week, averaging 5.302 million viewers.
Outside of its football programming, Fox’s most-watched program was the Thursday edition of “MasterChef,” 41st for the week, averaging 2.993 million viewers.
NBC, CBS and ABC each aired 22 hours of prime-time programming for ratings purposes.
The Wednesday edition of the Fox News Channel political talk show “Hannity,” was the week’s most-watched cable program, averaging 3.498 million viewers, 21st overall.
Fox News Channel was the most-watched cable network for the second consecutive week and 11th time in 12 weeks, averaging 2.36 million viewers. MSNBC was second, averaging 1.538 million viewers, followed by HGTV, which averaged 1.202 million.
The most-watched Spanish-language program was the Aug. 6 episode of the Telmundo telenovela “Betty en NY,” with the Aug. 12 episode averaging 1.552 million viewers to finish 69th among broadcast programs. Its overall ranking was not available.
Univision averaged 980,000 to be the most-watched Spanish-language network after five consecutive second-place finishes behind Telemundo. Telemundo was second, averaging 950,000, followed by UniMas, which averaged 400,000, Estrella TV, which averaged 200,000 viewers, and Azteca America, which averaged 50,000.
ABC’s “World News Tonight with David Muir” was the most-watched network nightly newscast for the 38th consecutive week and 89th time in the past 90 weeks, averaging 8 million viewers.
The “NBC Nightly News with Lester Holt” was second, averaging 7.17 million viewers. The “CBS Evening News” averaged 4.996 million viewers. It has finished third each week since the week of Sept. 25-29, 2006.
The week’s 10 most-watched prime-time programs were the Tuesday and Wednesday episodes of NBC’s “America’s Got Talent”; CBS’ “60 Minutes”; Fox’s coverage of the Minnesota-Seattle NFL preseason game; ABC’s “Celebrity Family Feud”; NBC’s “American Ninja Warrior”; the Sunday edition of CBS’ “Big Brother”; ABC’s “The $100,000 Pyramid”; CBS’ “NCIS”; and ABC’s “America’s Funniest Home Videos.”
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