The Walt Disney Company announced Wednesday it has pledged $5 million to support nonprofit organizations that advance social justice, beginning with a $2 million donation to the NAACP.
“The killing of George Floyd has forced our nation to once again confront the long history of injustice that black people in America have suffered, and it is critical that we stand together, speak out and do everything in our power to ensure that acts of racism and violence are never tolerated,” said Bob Chapek, TWDC’s chief executive officer. “This $5 million pledge will continue to support the efforts of nonprofit organizations such as the NAACP that have worked tirelessly to ensure equality and justice.”
For many years, Disney has worked closely with groups that advocate for and empower communities of color, including the National Association for the Advancement of Colored People, whose mission is to ensure a society in which all individuals have equal rights without discrimination based on race. The company has also previously provided millions of dollars in grants to help students from underrepresented groups make the dream of higher education a reality, including $2.5 million to the United Negro College Fund.
In addition, through the Disney Employee Matching Gifts program, employees are able to increase their impact in their communities by donating to eligible organizations, with the company matching those gifts, TWDC said.
Disney has used its creative resources and platforms to address issues of race and inequality. On Tuesday night, the company aired a slate of special programming on a number of its TV networks to encourage a discussion of racism and oppression in America.
The programming included an ABC News primetime special, “America in Pain: What Comes Next?” which examined the protests and outrage across the country in response to the May 25 killing of Floyd. The special was preceded by the rebroadcast of two episodes of “Black-ish,” which explored the issue of police brutality and flaws in the judicial system, and the lack of accurate representations of blacks in the nation’s history.
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