In 1956, Lawry’s President Richard N. Frank (r) came up with the “Beef Bowl,” a prime rib eating contest between the two opposing Rose Bowl teams, though it is no longer an eating contest. Photo courtesy of Lawry’s The Prime Rib
In 1956, Lawry’s President Richard N. Frank came up with the “Beef Bowl,” a prime rib eating contest between the two opposing Rose Bowl teams, though it is no longer an eating contest. Photo courtesy of Lawry’s The Prime Rib