Undeterred by clouds and cooler temperatures, hundreds of people stood in line Friday outside a West Hollywood boutique that was the only store in the country to carry the newly released Apple Watch for immediate sale.
Although the company had originally planned to make the watch widely available Friday, Apple instead offered it for immediate pickup at only five places around the world — including Maxfield in West Hollywood. Some wanna-be Apple Watch owners began lining up as early as Thursday morning in hopes of becoming one of the first to get the device on their wrist.
“Just not having to pull out your phone all the time,” Ira Edelman told NBC4 while waiting for the store to open. “‘Oh, I got a text message,’ so you just look down (at your wrist) and see.”
Treva Thomas told the station she knew exactly which variety of the watch she wanted.
“I was in the Apple store yesterday evening getting a fitting,” she said.
The store opened for business at 9 a.m., and some happy customers eventually came out proudly supporting their new acquisition. It was unclear how many of the watches were available at the store.
The watches have been on display at Apple stores, and online ordering has been available. But Maxfield was the only store in the United States where customers could walk in and buy one today. The watches were also being sold at stores in Tokyo, London, Paris and Berlin.
The Los Angeles Times reported that Apple is believed to have already pre-sold 2 million of the watches, and 20 million are likely to be sold by the end of the year.