If you use a “personal lubricant” for sex, you’re not alone.
“Personal lubricants constitute one of the fastest-growing segments of the global sexual wellness market,” according to a study released Tuesday by a global technology research and advisory company about the ubiquitous product that can be found on drugstore shelves throughout Los Angeles and around the nation and world.
“There is a growing acceptance of using these products among consumers to enhance their sexual health and experience, and this is one of the major drivers of the market,” the Technavio research paper concluded. “This market space also boasts of a very high number of women entrpreneurs, which comes with an added bonus of providing more ease and comfort in transactions to the consumers.”
The study said the personal lubricant market has been growing since the global recession of 2008, as people spent more time indoors, “which turned out to be a major driver for the sexual wellness industry.”
Silicone-based personal lubricants are “the fastest growing segment of the market,” according to the study. “Their moisturizing properties are demanded by an increasing number of women who experience vaginal dryness. They provide longer-lasting moisture than water-based lubricants and are a safer toption, too.” Silicone-based lubricants also have the advantage that they can be used by postmenopausal women, breastfeeding women, or “women experiencing vaginal dryness from birth control pill use,” according to Amber Chourasia, a Technavio representative.
Silicone products, however, are “stickier and messier” than oil-based or water-based lubricants and “not compatible with silicone sex toys.”
Water-based lubricants have been available for many years, and the fact they are compatible with condoms is a big benefit. However, despite their long-term popularity, the study raised some questions about growth potential due to ingredients that could possibly cause irritation or infection.
Oil-based lubricants are primarily used in developing countries. Such products are not compatible with latex condoms. But the introduction of oil-based organic lubricants may result in market growth.
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