The Coachella Valley Firebirds Monday unveiled their jerseys for their inaugural American Hockey League season.
The jersey prominently features the Firebirds’ red, orange and black logo with a fierce-looking bird breathing fire. The secondary logo on the jersey is a palm tree against a field of mountains. The palm tree has nine fronds, one for each Coachella Valley city.
The primary and secondary logos will be included in special color variants for friends, family, and neighbors in the LGBTQIA+ community.
The Firebirds will wear both white and dark blue jerseys. The AHL switches from light to dark jerseys at home midway through the season.
The jerseys were unveiled by Tim Leiweke, the CEO of the Oak View Group, and his brother Tod, the CEO of the Seattle Kraken, the Firebirds’ NHL parent team, at the Palm Springs Air Museum in front of fans who had purchased season tickets, as well as the first 300 people who jerseys during a blind pre-sale event in December.
The jerseys arrived in a chest via Alaska Airlines, a sponsor of Coachella Valley Arena and Climate Pledge Arena, the Kraken’s home arena.
The Leiweke’s presented the jerseys to Steve Fraser, president of Coachella Valley Arena and the Firebirds.
The Oak View Group will operate the Coachella Valley Arena which is expected to open in the fall with the Firebirds set to begin play in October.
The Firebirds also announced Monday they have donated $10,000 to the Desert Blaze to support youth hockey in the Coachella Valley.