The Southland’s new Major League Soccer franchise was officially named the Los Angeles Football Club Tuesday, and a social media campaign was announced to allow fans to help select the team’s colors.
“The name we chose is true to Los Angeles, authentic to world football and speaks to our global ambitions,” according to Henry Nguyen, the team’s managing partner and owner.
Los Angeles Football Club is expected to begin playing in 2018 at a planned $250 million stadium on the site of the Los Angeles Memorial Sports Arena in Exposition Park. The team was announced last year as a replacement for the disbanded Chivas USA soccer club, which played for 10 years at StubHub Center in Carson, sharing the facility with the Los Angeles Galaxy.
In addition to formally announcing the team’s name, the franchise began the LAFC Club Colors campaign, a social-media outreach effort to allow the public to give input on the team’s officials colors. Information on the campaign is available on Instagram and Twitter with the username @LAFC and on Facebook.
— City News Service
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