rose bowl in pasadena
The Rose Bowl in Pasadena. Photo by John Schreiber

A $10 million donation to the fundraising effort supporting capital projects at the Rose Bowl will result in the naming of the stadium’s field “Spieker Field at the Rose Bowl.”

The donation from Tod Spieker, a former UCLA swimmer who owns the Palo Alto-based property management company Spieker Companies Inc., and his family, was announced Tuesday by The Rose Bowl Legacy Foundation, the nonprofit organization created to support the Rose Bowl Stadium.

The donation marked the start of the foundation’s campaign that seeks to raise $40 million within five years to provide for several vital areas of capital needs at the Rose Bowl Stadium.

The campaign will culminate in 2022 when the stadium, home to the New Year’s Day bowl game and UCLA football team, turns 100 years old.

“This is a transformational gift for the Rose Bowl Stadium and we are incredibly thankful for the vision of our future that Tod and his family have shared through their generosity,” foundation Executive Director Dedan Brozino said.

“Spieker Field at the Rose Bowl” signs will be positioned in several areas, including on the field hedges adjacent to the playing surface beyond the east and west sidelines, stadium general manager Darryl Dunn said.

Photographs depicting the stadium’s most memorable moments will also be installed on the concourse area in recognition of the gift, Dunn said.

Dunn called the donation critical “for the long-term viability of the stadium.”

The fundraising effort will have the theme INSPIRE and aim to highlight the inspirational moments of the fans to have visited the stadium since it opened on Oct. 28, 1922 with a football game between USC and California, said Mickey Segal, president of the foundation’s Board of Directors.

Additional details on the campaign will be announced on Oct. 28, the anniversary of the stadium’s opening.

—City News Service

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