The Los Angeles Clippers announced Thursday that it has forged a partnership with a high-profile marketing agency to seek a candidate for naming rights to its future home at the Inglewood Basketball and Entertainment Center.
The clippers said in a statement that the team “has formed a global partnership with CAA Sports, a division of Creative Artists Agency, to bring to market the naming rights for the Inglewood Basketball and Entertainment Center, the future home of the franchise.”
The center project is expected to break ground in summer of 2021 and open for the start of the 2024-25 NBA season, according to the statement. The deal announced Thursday will give the brand selected for naming rights the opportunity to have input into the development, even before construction begins.
“We are thrilled to partner with CAA on this endeavor, as we work together to identify a corporate partner who shares our values and embraces our vision for what this campus will mean to the Clippers community,” said Gillian Zucker, Clippers President of Business Operations.
“We have set an ambitious goal to provide disproportionate value to a naming rights partner by having them in-place before a shovel hits the ground in Inglewood. This aggressive timing will provide a unique opportunity to incorporate our partner’s brand into the design of the construction and deliver their own personal touch to this amazing facility.”
CAA Sports President Paul Danforth said: “We are proud to work alongside the visionary ownership and management team of the LA Clippers, to bring to market the naming rights for their new arena in the city of Inglewood.” He said the Clippers vision for the entertainment center and the growth of the NBA “makes this a singular opportunity for a marketer to plant its flag in the sand in the vibrant capital of sports, media, and entertainment.”
The privately financed Basketball and Entertainment Center is intended to include “a world-class 18,000-seat facility, uniquely designed to prioritize fan comfort and ease, player experience, home court advantage, and community,” the statement said. “The campus in Inglewood will serve as a hub to bringing the organization together, with the new team practice facility and corporate offices.”