gelsons burned down
January 2025 Wildfire Aftermath - Photo courtesy of Draco Guan on Shutterstock

Gelson’s Markets announced Thursday plans to rebuild and reopen its Pacific Palisades store that was destroyed in a 2025 wildfire.

The upscale grocery chain said it intends to return to its longtime location at 15424 Sunset Blvd., near Sunset Boulevard and La Cruz Drive, although a construction timeline and reopening date have not been determined.

New signage posted outside the property reads, “The Palisades is home to us. We’re proud to be a part of this community.”

The Encino-based grocer has operated in the Pacific Palisades area for decades and said it is moving forward with the rebuilding process following the fire that destroyed the location.

“Our Pacific Palisades store has long been a part of the fabric of this community,” Ryan Adams, president and chief executive officer of Gelson’s, said in a statement. “Its loss was deeply felt across our organization. … We will return in a way that reflects the resilience of the Palisades and our long-term investment there.”

While redevelopment plans have not been finalized, the company said the future store is expected to include its standard offerings.

“We are focused on the long term,” Adams said. “The same commitment to thoughtful growth and genuine community connection that guides our expansion across Southern California will guide our return to Pacific Palisades.”

Gelson’s operates 26 stores across Southern California.

The Palisades Fire destroyed more than 3,000 structures and left a dozen people dead.

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