In honor of what would have been Marilyn Monroe’s 100th birthday, Palm Springs Pride will attempt to break a Guinness World Record in May by assembling 500 participants to dress as Monroe and hold a synchronized martini toast.
The centennial celebration, “Marilyn 100,” will take place from May 29-June 1 in the downtown area, with the main event on May 30.
To break the current world record of 254 Marilyn look-a-like’s, organizers will attempt to gather 500 participants, and each participant will receive a “Marilyn icon kit,” which consists of a white halter dress, a martini glass and the iconic platinum blonde wig.
A $75 registration kit will be required to take part in the event.
“Marilyn was a trailblazing ally who championed authenticity long before it was fashionable,” Jasmine Sullivan-Waits, of Palm Springs Pride, said in a statement. “By stepping into her shoes, our participants are supporting the values of visibility and inclusion that define Palm Springs.”
Organizers also encouraged local businesses, including restaurants, galleries and hotels, to host their own Monroe-themed programming in conjunction with the event.
To register for the event, visit pspride.org/marilyn100.