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NCAA Championship Draw Basketball’s Largest Audience Since 2019 NBA Finals

The championship game in the NCAA men’s tournament drew the largest audience for a basketball game since the concluding game of the 2019 NBA Finals, despite Baylor leading from the instant it scored the game’s first points, according to live-plus-same-day figures released Tuesday by Nielsen. CBS’ coverage of the Bears’ 86-70 victory over previously undefeated […]

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