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NBC’s Olympics Coverage Dominates TV Ratings, Despite 55.3% Drop From 2018

Viewership for the start of NBC’s coverage of the Beijing Winter Olympics was down 55.3% from comparable coverage of the 2018 Pyeongchang Games, with the opening ceremony sinking to a record low. However, there was a record amount of streaming viewing, with total digital usage of Beijing Olympics coverage through Sunday topping 1 billion minutes, […]