The 83rd Annual Golden Globes, produced by Dick Clark Productions, generated an estimated $133.5 million in economic impact for Beverly Hills and the greater Los Angeles region, according to a report released Wednesday.
The analysis, conducted by Greyhill Advisors in partnership with Dick Clark Productions, found the awards show and related events supported approximately 550 jobs and produced $43.9 million in employee earnings across the region.
Officials said the economic impact stemmed from spending by attendees, production operations and a series of events leading up to the ceremony.
“The scale of the economic impact shows that the Golden Globes is not just an entertainment event, but also an economic event for Beverly Hills and the Los Angeles area,” Ben Loftsgaarden, partner with Greyhill Advisors, said in a statement.
“Digging into the numbers reveals the surprising breadth and depth of dollars flowing into the community, to hard working industry professionals and staff behind the scenes that make the week-long celebration a success.”
Attendees and visitors accounted for about $39.8 million in spending, including $18.1 million on personal care services such as hair, makeup and styling, $16.4 million at hotels, restaurants and retail businesses, and $5.3 million on transportation and security services, according to the report.
Additional events held during the week leading up to the show, often referred to as “Golden Week,” generated another $16.8 million in economic activity, benefiting local venues and hospitality providers, the report showed.
The report also highlighted the global reach of the event, with more than 21 million domestic viewers and over 27 million international viewers tuning in across dozens of territories.