Mattel Inc. announced that Adriana Cisneros, head of the Cisneros Group of Cos., and Roger Lynch, president and CEO of Pandora Media Inc., were elected to the El Segundo-based toy-making company’s board of directors, effective Monday.
“As we continue to transform Mattel into an IP-driven, high-performing toy company, we are also taking action to further strengthen and develop our board of directors,” said Ynon Kreiz, who was named chairman and CEO of Mattel in late April.
“Mattel and its board will benefit immensely from Adriana’s and Roger’s unique, valuable experience in key business areas including digital content, social media, online marketing and technology,” Kreiz said. “Adriana and Roger are proven leaders, with extensive experience managing complex, multi-national, consumer-facing organizations in rapidly-evolving industries and geographies.”
Cisneros, 38, is CEO of Cisneros, a global enterprise focused on media and entertainment, digital advertising solutions and real estate. She served in a variety of leadership capacities with the firm, including vice chairman and director of strategy, before assuming the role of CEO.
She is also president of Fundacion Cisneros, a not-for-profit organization dedicated to improving access to education in Latin America; a director and executive committee member of the board of the International Academy of Television Arts & Sciences; a trustee of the Paley Center for Media; co-chair of Endeavor Miami, an organization dedicated to promoting entrepreneurship; and a member of the Latin American Acquisitions Committee of the Museum of Modern Art in New York City.
Lynch, a 55-year-old former investment banker, joined Pandora, the streaming music provider in 2017, and before that served as the founding CEO of Sling TV Holding L.L.C., the streaming television service of DISH Network LLC that delivers live sports, news and entertainment to broadband-connected devices. He was an executive VP at DISH from 2009 to 2012 and earlier in his career was chairman and CEO of Video Networks International Ltd., an internet protocol television provider in the United Kingdom.
Lynch, who also served as president and CEO of Chello Broadband N.V., a broadband internet service provider with operations in 10 European countries, is currently a member of the board of directors of Pandora, and the Board of Overseers of the Tuck School at Dartmouth College.