The annual HomeWalk event to raise money to fight homelessness organized by the United Way of Greater Los Angeles is getting a major revamp, with the Los Angeles Rams signing on as a partner along with elevated fundraising and participation goals, the nonprofit announced Thursday.

Over the last 11 years, the 5K run/walk has had 95,000 participants, raised $8.6 million and helped 19,000 people find homes, according to the United Way.

“As L.A.’s first professional sports team, we are committed to using our platform to make Los Angeles a better place for all who live here,” said Kevin Demoff, the Rams’ chief operating officer and executive vice president of football operations. “We began working with United Way more than two years ago because we believe strongly that helping our neighbors requires the support of an entire team. Through this signature HomeWalk partnership, we’ll be able to expand support systems farther as we work across all sectors to help bring our neighbors out of poverty.”

The event is typically held in the fall but will be moved to May in 2019, along with the elevated goals of raising $1.5 million and 15,000 participants. The 2017 event raised over $1 million and had nearly 10,000 participants.

“We’ve been so proud to unite Angelenos annually in an effort to end homelessness by raising funds through HomeWalk, and now we are looking to grow our impact with the partnership of the Los Angeles Rams,” said Elise Buik, president and CEO of United Way of Greater Los Angeles. “HomeWalk started 12 years ago when Los Angeles was the homelessness capital of the nation. While we have made significant impact, for example the passage of Prop HHH and Measure H that will build the housing we need to help more of our neighbors move into homes, we are still facing a crisis with 57,000 men, women, children and veterans suffering on our streets on any given night.”

The Conrad N. Hilton Foundation will also again be offering a match challenge, and has contributed more that $3 million over three years in matching funds, the United Way said.

“We are proud of our longstanding relationship with the United Way of Greater Los Angeles, which spans nearly a decade,” said Peter Laugharn, president and CEO for the Hilton Foundation. “We know that housing ends homelessness, and we are thrilled to have the Los Angeles Rams join in our collective efforts to end homelessness in L.A. County.”

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