The Los Angeles Dodgers will hold their first Digital Bobblehead Night Friday evening, the first promotion of its kind in Major League Baseball and believed to be the first crypto giveaway in sports.

While supplies last at each point of entry, the first 40,000 ticketed fans in attendance for the game against the San Diego Padres will receive a card with a unique code and directions to a website where a digital bobblehead can be unlocked and added to their Ethereum wallet.

The player crypto token received will be randomly selected, with approximately an equal number of Clayton Kershaw, Justin Turner and Kenley Jansen codes distributed at the stadium gates.

“We’re excited for our first-ever crypto giveaway and to explore an entirely new marketplace with our fanbase,” said Lon Rosen, Dodger executive vice president and chief marketing officer. “We hope this piques the interest of Dodger fans and will help launch a new age of digital collectibles and promotions.”

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