Guns N’ Roses is suing a Colorado brewery for alleged trademark infringement over a craft ale called Guns ‘N’ Rose, according to court papers obtained Friday.
The Los Angeles rock band contends that Oskar Blues Brewery is “diluting” the value of its trademark by marketing Guns ‘N’ Rose beer without “approval, authorization or consent.”
Attempts to reach an Oskar Blues spokesperson were not immediately successful.
In the 23-page complaint filed Thursday in Los Angeles federal court, Guns N’ Roses accuses the brewery of knowingly trading on the band’s name in a way “likely to cause confusion … and to deceive” beer drinkers as to the band’s approval.
Guns N’ Roses — whose general partners are listed as singer Axl Rose, guitarist Slash and bassist Duff McKagan — also allege the brewery is marketing related merchandise including T-shirts, stickers, buttons and bandannas, an item particularly associated with Axl Rose.
According to the lawsuit, the brewery rejected attempts by the band’s attorney to resolve the matter before the complaint was filed.
The band is seeking triple damages, profits earned from sales, legal fees and a judge’s order halting sales of all allegedly infringing products.