Authorities Tuesday sought public help to find the hit-and-run motorist responsible for fatally injuring a 74-year-old woman who was crossing a street in East Los Angeles on her way home from a market.

Matiana Jimenez was struck about 10:30 a.m. Saturday as she walked across Whittier Boulevard outside of a crosswalk near Williamson Avenue, according to the coroner’s office and the California Highway Patrol. She died a short time later at a hospital.

The hit-and-run vehicle was described as a tan, late 1990s to early 2000s Chevrolet or GMC pickup truck with a police-style push bumper. No driver description was released.

“To the person that hit my mom, please find it in your heart to turn yourself in,” Patty Garcia said at a news conference at the CHP’s East Los Angeles Area office. “If it would have been your mother, or your wife or your daughter … you’d be right here where I am right now, pleading.”

CHP Sgt. Luis Mendoza said officers had interviewed witnesses, but were at a dead end in the investigation.

“There was a lot of pedestrian traffic in the area (and) there must have been a lot more eyewitnesses to this incident than the ones that we spoke to,” Mendoza said.

Anyone with information on the case was urged to call the CHP at (323) 980-4600.

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