An alcohol-free New Year’s Eve costume ball will be held Monday evening in West Hollywood in what organizers called an effort to steer people away from the idea that lots of alcohol must be involved to have a good time.

The sixth annual party known as #BOOM! is also part of a long-term strategy to reduce alcohol and drug use, specifically in the LGBTQ community, according to Cynthia Nickerson, a media advocacy specialist with the Institute for Public Strategies.

The party will take place from 8 p.m. to 1 a.m. at the West Hollywood Park Auditorium. Admission is free, but reservations are required and can be made at www.boom2019.eventbrite.com. Party-goers must be at least 18 years old, Nickerson said.

Free food and free non-alcoholic drinks will be available. The costume themes are glamour; Lady Gaga versus Madonna; “menage a trio”; “hot mess”; and military. Winners in each theme will be awarded a prize.

There also will be face and body painting, a photo booth, a midnight toast and dancing.

The party is an element of the West Hollywood Project intended to reduce alcohol and drug-related harms in West Hollywood. The project receives funding from the Los Angeles County Department of Public Health. It is operated by the Institute for Public Strategies, a San Diego-based nonprofit organization which seeks to reduce alcohol and drug problems, underage drinking, DUI and crime.

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