The USC Marshall School of Business Wednesday unveiled a Master of Science in Marketing program designed to prepare students to turn potential customers into loyal brand advocates.
The program is aimed at managers and those with a few years of work experience, who can earn an advanced degree in a one-year, full-time program or a two-year, part-time option.
“Marketing crosses all disciplinary boundaries, and the modern marketer must have polished technical skill and deep topical knowledge,” said James G. Ellis, dean of the Marshall School of Business. “USC Marshall’s Master of Science in Marketing offers both, leveraging the resources of an elite business school and providing access to coursework across one of the world’s most prominent research universities.”
The MS in Marketing curriculum incorporates cross-disciplinary electives, including case studies in digital entertainment, visual storytelling, the television industry, digital technologies and the entertainment industry, foundations in health education and promotion, public health policy, and politics and health care ventures.
Those courses are taken through USC’s Annenberg School for Communication and Journalism, Keck School of Medicine, Sol Price School of Public Policy and School of Cinematic Arts.
“We want our marketing students to be able to tailor their study to their particular interests, whether that is in digital entertainment, health care or public policy,” said clinical marketing professor Diane Badame, who directs the full-time MBA Program and is spearheading the new degree program.
Applications are being accepted for summer 2015 from working professionals with bachelor or advanced degrees and at least two years of experience. For additional information about the program, visit the program’s website.
— City News Service