The Museum of Contemporary Art in Los Angeles announced Wednesday that general admission will be free at both of its locations, starting Jan. 11, thanks to a $10 million gift from MOCA board President Carolyn Clark Powers.
“Everyone at MOCA is so excited and proud to share Carolyn’s incredibly generous gift with our visitors,” MOCA Director Klaus Biesenbach said. “Offering free general admission is essential for MOCA to be an active, civic-minded institution, open and inviting to our communities.”
MOCA will continue to charge for special exhibitions, the first of which spotlights Swiss artist Pipilotti Rist. The exhibit, which opens May 17 at The Geffen Contemporary at MOCA in Little Tokyo, spans more than 30 years of her work in video and audio installation.
Admission to special exhibitions will increase from $15 to $18. MOCA members can access the exhibitions free of charge.
Thursday evenings from 5-8 p.m. will continue to be free for all exhibitions. MOCA will also continue to offer discounted ticket prices for students and seniors.
The museum will celebrate the launch of free general admission with an opening celebration on Jan. 11 at both of its locations — MOCA Grand Avenue and The Geffen Contemporary at MOCA — featuring performances, music, art-making activities and food.