The fourth biennial fundraising event “Stand Up To Cancer” will be held Friday at the Dolby Theatre and broadcast on ABC, CBS, Fox and NBC from 8-9 p.m., along with 26 cable channels, and streamed live on Hulu and Yahoo.
A slew of prominent actors, musicians and television personalities will appear on the broadcast, including Gwyneth Paltrow, one of its producers, Reese Witherspoon, Pierce Brosnan, Jennifer Aniston, Jon Hamm, Ben Stiller, Will Ferrell, Mark Harmon, Steve Carell and Sofia Vergara.
Grammy winners Lupe Fiasco, Jennifer Hudson and Common will perform their new track “Remission” on the telecast — for the first time . The song, a remix of Fiasco’s “Mission,” is intended to empower those facing cancer, celebrate survivors and those who have died from cancer-related illnesses.
“Remission” will be available from digital retailers directly after the telecast performance, with artist, producer and record label royalties being donated to Stand Up To Cancer, a program of the Entertainment Industry Foundation, the television and film industries’ philanthropic organization.
Other musical performers include The Who, Ariana Grande and Dave Matthews Band.
Instead of the traditional phone bank staffed by celebrities, the telecast will feature a “digital lounge” hosted by Yahoo News global anchor Katie Couric, with stars reaching out to viewers via telephone, Facebook, Instagram and other social media platforms in a campaign dubbed “We’re Calling You.”
Stand Up To Cancer was established in 2008 by film and media leaders in an effort to gain the public’s support for a new collaborative model of cancer research. More than $261 million has been pledged to support its programs.
Stand Up To Cancer has funded 12 teams of researchers, two translational research teams and 26 young scientists.
— City News Service