Sony Pictures Entertainment is now offering NFL players and their families free admission to see the film “Concussion,” which is focused on the issue of football-related brain trauma.
According to a Sony announcement, the studio has already held private screenings in each NFL city, reaching out to current and former players to give them a chance to see the movie.
“This is a movie for the players, so we wanted to give them a chance to see it before its nationwide release and free admission during its run in theaters,” director Ridley Scott and producer Giannina Scott said in a joint statement.
Players can get free admission for themselves and one other person by presenting their National Football League Players Association membership card at any Cinemark theater.
The film stars Will Smith as Dr. Bennet Omalu, a forensic neuropathologist who discovered CTE, a football-related brain trauma, in a professional player and struggled to spread the word among players and the league.
— Wire reports