Mistaking Whoopi for Oprah at Oscars will cost beauty site $10,000

Someone at Los Angeles-based Total Beauty may have lost a holiday bonus. Or maybe earned a raise for a booboo that brought the site a boatload of publicity.

With a tweet that mistook Whoopi Goldberg for Oprah Winfrey, @totalbeauty brought a ton of mockery. That led to the company deleting the tweet after an hour — and later a promise to donate $10,000 to charities of their choice.

As inquisitr.com reported:

“The reaction from Oprah came when Gayle King took a picture with Oprah and posted it on her Instagram. “@Oprah & favorite daughter watching #Oscars & seeing @totalbeautyeditors snafu! We all love @whoopigoldberg but we don’t all look alike Jeeeze!”

Using this #Oscars #SNAFU as an opportunity to donate $10k to @whoopigoldberg & @oprah‘s charity of choice. #ThatsNotOprah #WeMeanIt

— Total Beauty (@TotalBeauty) February 29, 2016

Total Beauty posted a mea culpa as well.

We’d like to apologize to Oprah and Whoopi, as well as everyone we’ve offended. It was our error, and there are no excuses. We’re sorry.

— Total Beauty (@TotalBeauty) February 29, 2016

Tip of the Twitter iceberg of reaction:

.@WhoopiGoldberg‘s response to being called @Oprah on Twitter: “It was an honest mistake.” https://t.co/Mm17euToqe

— The View (@TheView) February 29, 2016

That Oprah/Whoopi tweet has been up for nearly an hour. Another hour and I bet they spin it as being a joke all along.

— Hayes Brown (@HayesBrown) February 29, 2016

White people can tell these men apart but not OPRAH AND WHOOPI GOLDBERG? #Oscars pic.twitter.com/3wZcAhBhy3

— ¡Gabe! Ortíz (@TUSK81) February 29, 2016

It looks like they took down the Whoopi/Oprah tweet. Eh, I don’t think anybody noticed.

— Linda Holmes (@nprmonkeysee) February 29, 2016

.@TotalBeauty’s now-deleted tweet mistaking Whoopi for Oprah. pic.twitter.com/fGZCQbRboU

— Marc Love (@marcslove) February 29, 2016