Snapchat marked 420 (celebrating cannabis culture) with a filter letting users don the dreadlocks of Rastafarian icon Bob Marley.

Bob Marley. Photo via Wikimedia Commons
Many didn’t take it well, calling the tool “digital blackface.”

As Huffington Post reported, a spokeswoman for Snapchat said the filter was created in partnership with the Bob Marley Estate.

Suffering malignant melanoma, the Wailers reggae star died in 1981 in Miami at the age of 36.

“[It] gives people a new way to share their appreciation for Bob Marley and his music,” the spokeswoman said. “Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements.”

But: “A number of people are outraged by the filter, which adds dreadlocks to your head and makes your face appear darker and more angular.” And: “Snapchat did not respond when HuffPost asked about whether the filter would remain as an option. It was introduced on April 20, or 4/20, a national holiday of sorts for stoners. It’s likely to be temporary.”

People weren’t filtered on the filter:

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