Who says drinking is up as Nov. 8 nears? Not the folks who make Bud Light, with their “The Bud Light Party” ads featuring Amy Schumer and Seth Rogen losing foam.

Amy Schumer and Seth Rogen in “Bud Light Party” ad. Image via YouTube.com

AdWeek reports that Anheuser-Busch InBev is crushing the ad campaign early.

“When Wieden + Kennedy’s first work for the brand debuted back in January, Bud positioned it as a political parody that would end with (one presumed) a big Election Day event. Given how ridiculous and depressing the last 16 months have been, it made a lot of sense. But Amy Schumer and Seth Rogen will no longer be hyping Bud,” AdWeek said.

A company rep told AdWeek: “Turning around a brand the size of Bud Light, which alone accounts for almost one-fifth of the total category, takes time. Despite continued positive signs in brand health evolution, driven by millennials and Hispanics, 3Q was the softest performance of Bud Light for the year from a volume and share perspective.”

But maybe Lady Gaga will come to the rescue.

We also kicked off our Dive Bar Tour with pop icon Lady Gaga, which is driving unheard of engagement levels for the brand,” said the company spokesman” as AdWeek added: “The Lady Gaga work debuted three weeks ago, and it has dominated Bud Light’s marketing efforts as Rogen and Schumer disappear from our screens.”

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