Rachel Maddow’s ratings secret on Trump: Ignore tweets

Rachel Maddow, riding the March Madness of President Trump coverage, reveals how she’s gaining ratings by ignoring the Tweeter-in-Chief.

The MSNBC star, bouncing back from her Election Night meltdown, says she’s no longer chasing the latest shiny object of Twitter fascination. Instead, she’s looking for concrete actions by the White House.

“I really feel like it was helpful to me, in terms of trying to come up with what to talk about every day, and serving up information for our audience that is substantive and not manipulated by people at the White House,” she says in a Huffington Post story. “It was helpful for us to just stop paying attention to what they were saying.”

The New York Times says that last month, more people watched “The Rachel Maddow Show” than at any other point in the show’s nine-year history

“No other MSNBC show has ever drawn as many people in the 9 p.m. ET slot as hers did last month, the network said.”

“Nobody works harder than Rachel,” MSNBC President Phil Griffin told The Hill. “Rachel is a student. She is just a different kind of communicator. She weaves a story every day in that first 20 minutes of the show that connects dots, pulls things together, pulls historical references that really is just an amazing piece of work.”