An “augmented reality wall” unveiled Wednesday at Los Angeles International Airport offers visitors a chance to view a 3-D rendering of the Midfield Satellite Concourse currently under construction.
The wall allows guests using Facebook or Snapchat on their smartphones to see what the concourse will look like upon completion, along with audio information. LAX said it is the only airport in the nation to use augmented reality to highlight new construction, and that the technology has the potential to revolutionize many aspects of the airport experience, including wayfinding, planning and security.
“Augmented reality is as exciting as it is innovative, giving us a new tool to keep our guests informed, engaged and interested in the future of LAX,” said Barbara Yamamoto, chief experience officer at Los Angeles World Airports. “AR is a dynamic technology that can be applied to many parts of the airport journey, and this installation is just one of many ways we will be using innovative technology to improve the guest experience.”
The $2 billion, two-gate addition to the Tom Bradley International Terminal is scheduled to open in 2020.
A highlight video of the augmented reality wall can be seen at https://www.youtube.com/watch?v=mffq48Z4yV0.
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