The “Fabulous Forum” will officially get a new name Monday as officials announce details of a naming-rights agreement between automaker Kia and venue owner Steve Ballmer.
Passersby in Inglewood on Thursday saw a new sign being raised outside the venue, proclaiming it the “Kia Forum.”
No details of the deal — first reported by the digital news site Sportico — were released in advance of Monday’s scheduled late-morning news conference at the arena.
Ballmer purchased the Forum two years ago, primarily to resolve a legal battle launched by previous owner Madison Square Garden Co. over Ballmer’s plans to build a new arena for the Los Angeles Clippers just blocks away. MSG officials claimed the project violated its agreements with the city of Inglewood by placing a competing venue in the area.
The Forum, once home to the Lakers and Kings, is now primarily a music venue.