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OC’s Quiksilver bankruptcy rebranding; Now Boardriders Inc.

Huntington Beach-based action sports clothing company Quiksilver, which underwent a bankruptcy restructuring a year ago, announced Wednesday it is rebranding its corporation as Boardriders Inc. Though the company will continue with its Quiksilver brand, along with ROXY and DC Shoes, the new name reflects its “boardriding culture and heritage,” according to the company. “The renaming […]

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