Posted inBusiness

Mattel and Sanrio, creator of Hello Kitty, Reach Licensing Agreement

Mattel announced Tuesday an international licensing agreement with Japan’s Sanrio, bringing Hello Kitty and Friends into the house that Barbie built. “Through this new partnership, Mattel will design and develop a wide array of toys, dolls, playsets, games, puzzles, baby gear, plush, vehicles and other products inspired by Hello Kitty & Friends and Hello Kitty […]