The Nokia Theatre L.A. Live is a thing of the past.
The 7,100-seat concert venue owned by AEG in downtown Los Angeles was renamed Tuesday Microsoft Theater.
“We are proud to partner with one of the world’s greatest and most recognizable brands,” said theater president Lee Zeidman, who is also president of Staples Center and the L.A. Live entertainment district. “As technology continues to transform the live entertainment business, I couldn’t think of a better partner to help us create an even better experience for our fans, both on the stage and throughout Microsoft Theater.”
Microsoft and AEG plan to work together on a refurbishment of the theater beginning this fall, incorporating “cutting edge technology” in the project, officials said.
The outdoor plaza adjacent to the theater will be named Microsoft Square
“We’re incredibly excited about deepening the relationship between Microsoft and AEG around this Los Angeles entertainment landmark,” according to Jeff Hansen, general manager of the Microsoft Brand Studio. “L.A. Live and our collaboration with AEG represents amazing opportunities to employ cutting- edge technology with world-class entertainment for thousands and thousands of fans.”
The theater opened in October 2007 and has hosted shows including the Primetime Emmy Awards, ESPY Awards, BET Awards, American Music Awards, MTV Video Music Awards and People’s Choice Awards.
— City News Service
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