Producers of the Coachella Valley Music and Arts Festival are suing Urban Outfitters in Los Angeles for what they contend is an illegal attempt to rip off the event’s trademark while marketing clothing under the name “Bella Coachella,” according to court papers obtained Friday.

Coachella act Lana Del Rey by Neon Tommy via Wikimedia Commons.
The federal civil complaint filed Tuesday alleges that the retailer’s Free People sister stores violate trademark law by using “Coachella” in product names and descriptions without receiving prior permission.

The festival’s parent company Goldenvoice claims it owns the trademark to the event, which takes place in the Coachella Valley in Indio.

Representatives of Urban Outfitters did not immediately respond to a request for comment.

According to the complaint, the clothing company is selling a “Coachella Boot,” “Coachella Mini Dress,” “Coachella Pocket Tank” and “Coachella Valley Tunic.”

Plaintiffs also contend that Urban Outfitters uses “Coachella” as a keyword to trigger online advertising and intentionally misdirects customers searching online for official festival-branded or licensed merchandise.

The event’s organizers, who claim they got no response to a cease-and- desist sent to the clothing company in April, seek unspecified damages and attorney fees.

Goldenvoice launched the festival in 1999. It takes place over two consecutive weekends in April.

A search of the Urban Outfitters website indicates that its Coachella-labeled products have been removed.

— City News Service

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