American Airlines will have its name affixed to a 2.5-acre entryway plaza leading into the stadium that will soon house the Rams and Chargers in Inglewood, officials announced Tuesday.
The deal makes the airline the first naming-rights partner on the entertainment district project. Under the deal, the open-space area will be dubbed American Airlines Plaza. The space will be open year-round.
Officials with American Airlines and the LA Stadium and Entertainment District at Hollywood Park did not reveal financial details, but Bloomberg reported the deal is worth $90 million over 10 years.
A naming rights deal for the stadium itself — still referred to as Los Angeles Stadium at Hollywood Park — has not yet been announced. Media reports earlier this year suggested that personal finance lender SoFi was nearing a multimillion-dollar sponsorship deal, but no agreement was ever disclosed.
The stadium, set to open next year, will be the centerpiece of the Hollywood Park project, which has an estimated price tag of about $5 billion. The cost of the stadium itself was originally estimated at about $2.6 billion.
The overall 298-acre project will eventually include a performing arts center, hotels, parks, retail shops, restaurants and residences.
American was already the official airline of the Rams, and the new deal will make it the official air carrier of the Chargers as well.
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