Curacao, a Los Angeles-based retailer and lender, Monday wants consumers to know that it will begin selling select household essentials at cost, with no retail markup, through a new program aimed at helping customers cope with rising living expenses.
The company said the initiative will allow customers to purchase dozens of everyday products, including laundry detergent, disinfecting wipes, dish soap, paper towels, trash bags and deodorant, at the same price Curacao pays its suppliers.
“Supporting our community has always been at the center of everything we do, but right now families are feeling the strain of higher prices on almost everything,” James Lubary, Curacao’s executive vice president of retail, said in a statement. “With our new essential product initiative, we are choosing to give up our markup on select household essentials, so customers pay what we pay, no profit added, on the products they rely on every day.”
According to the company, the program includes products from brands such as Tide, Clorox, Downy, Glad and Degree and is available exclusively to Curacao customers shopping in stores.
Curacao said customers could save several dollars on some items compared with prices at traditional retailers, with savings adding up over time on products families purchase regularly.
Founded in 1978, Curacao operates stores in California, Arizona and Nevada and offers retail merchandise, consumer credit and financial services. The company said the new program is intended to provide relief as many households continue to face higher costs for necessities such as food, gasoline and housing.