The UCLA School of Theater, Film and Television announced Wednesday the launch of the Skoll Center for Social Impact Entertainment, endowed by a $10 million gift from Participant Media founder Jeff Skoll.
The new center will be dedicated to “promoting social change through entertainment and performing arts” through research, education initiatives and public programming, according to a university release.
“The Skoll Center for Social Impact Entertainment is an exciting extension of our school’s vision and leadership for a new kind of entertainment and performing arts education that prepares our students to meet the demands of a rapidly changing global industry not only with new skill sets, artistry and real-world knowledge, but with an eye toward using the power of story and research to inspire and galvanize social change,” said Teri Schwartz, dean of the UCLA School of Theater, Film and Television, in the release.
Skoll is also the founder and chairman of The Skoll Foundation, which invests and celebrates social entrepreneurs and innovators, and founder of the Skoll Global Threats Fund, which focuses on confronting global threats to humanity. The Skoll Center is his second endowed university program, having previously funded the Skoll Centre for Social Entrepreneurship at Oxford University’s Saïd Business School.
“I founded Participant Media in the belief that a story well-told has the power to ignite positive social change,” Skoll said. “This new center at UCLA TFT is an extension of that vision, with the goal of empowering a new generation, and elevating storytelling as a tool to create impact and empower people to connect to the social issues which can have a profound impact on our world.”