Photo by John Schreiber.
Photo by John Schreiber.

UCLA announced Tuesday it has reached the largest apparel deal in NCAA history — a 15-year pact with Under Armour.

“UCLA has always been about challenging the status quo and breaking through barriers,” UCLA Athletic Director Dan Guerrero said. “Under Armour shares those core values. They are about more than simply making athletes look good, they constantly pursue innovation in order to make athletes better.”

Under the deal — reported to be worth $280 million — Under Armour will design and supply shoes, apparel and uniforms for all 25 of the university’s men’s and women’s varsity athletic teams. The deal will begin July 1, 2017, replacing the university’s deal with Adidas.

The Los Angeles Times reported that UCLA will receive $15 million in cash up front. The school will subsequently be paid approximately $11 million annually in rights and marketing fees.

Under Armour has agreed to supply about $7.4 million worth of clothing, shoes and equipment each school year and contribute an additional $2 million over the next eight years for upgrades at facilities such as the Morgan Center and the Acosta Athletic Complex, according to The Times.

Baltimore-based Under Armour already has apparel deals with universities including Notre Dame, Auburn and Wisconsin.

“With 113 NCAA championships, UCLA is the most decorated athletic program in history, the benchmark for excellence in performance,” said Under Armour founder and CEO Kevin Plank. “Under Armour’s commitment to growth through innovation and an unwavering mission to make all athletes better aligns seamlessly with UCLA and the pioneering figures that helped build the program, and we look forward to reaching new heights with the Bruins.”

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