Tom Brady won’t be on a box of Kellogg’s products anytime soon. Nor will he be shown drinking a kid’s Coke, as the Steelers’ “Mean” Joe Greene did in a famous 1980 Super Bowl commercial.

Tom Brady in 2011. Photo via Wikimedia Commons
The Patriots quarterback told a Boston radio show Monday that Coca-Cola is toxic.

“The fact that they can sell that, you know, to kids, that’s, I mean that’s poison for kids, but they keep doing it,” Brady said on WEEI.

He didn’t stop there, adding: “That’s just America and that’s what we’ve been conditioned to so, you know, we believe that Frosted Flakes are actually, is a food.”

The four-time Super Bowl champion also accused food and beverage companies of false advertising.

“All those companies make lots of money selling those things,” Brady said. “They have lots of money to advertise, you know? When you go to the Super Bowl, it’s you know, that’s who are the sponsors. That’s the education that we get. That’s what we get brainwashed to believe.”

A Kellogg spokesperson told Fox: “Cereal is a delicious and nutritious breakfast. Numerous studies show that a cereal breakfast is associated with lower (body mass index) in both children and adults. As a matter of fact, a serving of Frosted Flakes with skim milk has just 150 calories and delivers valuable nutrients including calcium, B vitamins and iron.”

Coca-Cola Co. issued a statement: “All of our beverages are safe and can be enjoyed as part of a balanced lifestyle. We offer more than 200 low- and no-calorie beverages in the U.S. and Canada and a wide variety of smaller portion sizes of our regular drinks. As a responsible beverage company and marketer, we prominently provide calorie and sugar information for our beverages so people can choose what makes sense for them and their families.”

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